Most people approach relationships in default mode — no design, no intention, just wandering through chamber events and coffee meetings hoping something sticks. This training flips that script. Kevin walks through the "who's" exercise that changed how he sees relationship-building entirely: the practice of identifying who genuinely inspires you (and why that list reveals what you actually value), then mapping those people into verticals based on the specific skills, influence, or character traits you want to develop. You'll learn how to build out your circles of support, skill, and influence, why the people worth learning from are often hiding in plain sight (the pizza shop owner, the best waiter in town, the tree-cutter guy next door — not just the big names), and how to actually make the ask once you've identified them, including real examples of how a five-day-notice email lunch turned into a career-changing relationship. Kevin also unpacks the deeper truth behind circulating with purpose: it's not transactional networking, it's mutual value exchange, where being generous with what you have and humble enough to ask for what you don't is what builds a brand that precedes you into every room. This is the relationship-building engine behind The Brand Called You — the foundation you'll build on as the framework gets more advanced in upcoming sessions.